Alliance Laundry Systems, the leading global commercial laundry equipment provider, recently participated in Gulfood, one of the most important international trade events in the food and hospitiality industries. During the five-day event held in Dubai, Alliance representatives took part in numerous technical discussions and presentations, as well as showcased the company’s industry-leading commercial laundry portfolio. Additionally, the new barrier-washer was displayed in the Alliance booth and generated a lot of interest from Gulfood attendees.
“On the surface, the show is directed towards the food service industry,” said Rick Pyle, president Alliance Laundry Systems International. “If you looked around the show, a lot of our competitors were present because procurement managers look for kitchen and laundry equipment at the same time. This is especially true for decision makers responsible for a new properties looking to launch in this market.”
During Gulfood, Alliance opened a new customer center in Dubai. “We are most excited about the launch of our customer center, which we opened during the week of the show. Alliance has opened many new offices around the world in the last five to seven years, and this new customer center shows our continued commitment towards the region,” added Pyle.
The Middle East’s most important food and hospitality show once again set a new record with more than 84,000 attendees and over 5,000 exhibitors used the platform to exchange information about concepts, innovations and strategies shaping the food and hospitality industries.Alliance would like to cordially thank all visitors and customers who attended the show and looks forward to welcoming them again at Gulfood 2017!