RIPON, Wis. - October 4, 2011 - Alliance Laundry Systems announced today that Bill Brooks has been promoted to National Sales Manager of UniMac.
Brooks will be responsible for overseeing sales of the UniMac brand in the United States and Canada. UniMac is the market leader in providing heavy-duty commercial laundry equipment to a wide range of industries, including hotels, long-term care facilities and fire departments. The brand's washer-extractors and tumble dryers deliver the lowest cost of ownership in the industry.
Brooks joined Alliance in 1990 and has held several positions during his tenure. He most recently worked as the National Accounts Sales Manager, where he coordinated national account sales activities for Alliance. He is an expert in the OPL industry and has provided counsel to many national hotel and healthcare chains on issues that impact a laundry's operating costs.
"Bill's track record of success with Alliance made him an ideal candidate to lead UniMac," said Jeff Brothers, Alliance's Sr. Vice President of Sales, North America. "We look forward to his continued success and congratulate him on his new venture."
"I look forward to continuing and strengthening existing relationships with our distributors and establishing new connections," said Brooks. "I'm excited to be part of a brand that is known for its quality equipment and expertise in the on-premises market."
Brooks has a bachelor's degree in business administration and a minor in marketing from Concordia College, St. Paul, Minn.
He also serves as a lieutenant with the Berlin Fire Department and Rescue Squad, where he has volunteered for the past 22 years.