Alliance Shows how ‘Small’ can be ‘Big’ at Indian Show

Alliance Laundry Systems, the global leader in commercial laundry systems and solutions, has reported ‘significant interest’ in its brands after the success of the AAHAR event in New Delhi, India in March.

Marc Forsyth, the Country Manager for ALS, says that the Indian market represents an exciting opportunity for ALS to promote its worldwide capabilities and global presence: “India is an important market for us,” he says, “and our systems are ideally suited to a broad number of applications where customers recognise the proven competitive advantage that our equipment can deliver.”

He says that ALS’ reputation for innovation and ongoing investment is already clearly understood: “We are developing new systems that use less water and less power, and that are more environmentally friendly, reliable and hence more cost-effective than ever before,” he added. “We are also making them smaller to appeal to an even wider target audience.”

Visitors were especially keen to learn more about ALS’ smaller chassis models, and particularly its stack washer/dryers that resonate with customers where space can be an issue: “Our stack washer/dryers are designed as vertical combinations that provide all of the power you would expect from an ALS brand but only take up a fraction of the floor space of a ‘conventional’ washer/dryer combination,” he continued.

“They are also very easy to install, and therefore offer smaller hotel groups, restaurant chains, beauty salons and other entrepreneurs an effective solution to their laundry needs with the minimum of fuss or disruption to the core operation.”

All of Alliance Laundry Systems’ machines share a common set of values in that they are compact in design, rugged in construction, and bring the very latest quality, reliability and innovation to the commercial laundry sector.

Marc says that the AAHAR event presented an ideal opportunity to cement existing relationships, and advise distributors of the latest range of equipment available: “We enjoy particularly strong relationships with our distributors in India, and co-operate with them in partnership to extend our reach into the local market.”

Christophe Sisternas, Director International Marketing, adds that the strength and breadth of ALS’ commercial laundry solutions are unrivalled: “The interest shown at AAHAR confirms our position as the world number one,” he concluded.

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