Craig Madson
Vice President, North America Commercial
Craig’s depth and breadth of laundry industry knowledge enable him to quickly identify opportunities and turn them into successes. His many achievements with Alliance Laundry Systems include leading a revitalized Engineering team to accelerate our development cycle and delivering multiple new patents, including new product breakthrough air filtration technology for commercial dryers. Craig has also played a key role in streamlining our product offerings and during his time in various leadership sales roles, increased sales and profitability.
“Growing our position as the world leader requires unwavering focus and attention to detail. Our team at Alliance is continuously striving to do it better and achieve new levels of innovation. This includes driving new sales and ensuring our growing customer base receives excellent service. I’m very proud of our people and our products.”
Previous Positions
- Vice President, Product & Marketing, Alliance Laundry Systems (2024)
- Vice President, Product & Engineering, Alliance Laundry Systems (2022 – 2023)
- Director, Product Management, Alliance Laundry Systems (2020 – 2021)
- Director, Continuous Improvement, Alliance Laundry Systems (2019 – 2020)
- North America Sales Manager, Multi-Housing, Alliance Laundry Systems (2015 – 2019)
- National Account Sales Manager, Alliance Laundry Systems (2011 – 2015)
- Midwest Regional Sales Manager, UniMac®, Alliance Laundry Systems (2007 – 2011)
- Several other positions within Sales and Marketing, Alliance Laundry Systems (2003 – 2007)
