Who We Are
Our Story
Our Commitment to a Clean, Sustainable Future
Sustainability shapes every decision we make. It’s the driving force behind our commitment to reducing environmental impact, strengthening communities and delivering laundry solutions that work today and for generations to come. At Alliance Laundry Systems, we don’t just build laundry equipment. We build a future where progress and responsibility go hand in hand.
As the global leader in laundry solutions, we set the bar for more than just clean laundry. We are pushing the boundaries of what’s possible—designing innovative solutions that minimize energy use, water consumption and waste. We are focused on reducing our environmental footprint through continuous improvements in our products, processes and operations.
But our focus extends beyond products. We invest in communities, helping to create a world where businesses can grow responsibly, and people can thrive. We uphold the highest standards of corporate governance, ensuring that every action we take reflects our dedication to the environment and the people we serve.
Through these efforts, we’re not just meeting today’s needs—we’re building a sustainable, more responsible future, one laundry solution at a time.
Driven by People,
Guided by Purpose
Born in a Midwest basement laundry room, Alliance Laundry Systems has grown into a global powerhouse, driven by the same spirit of discovery that sparked its beginnings.
At the heart of our legacy is a deep dedication to the people who move our company forward: the engineers innovating solutions for a cleaner future, the customers who trust those solutions and the global communities where our brands make a difference. Every Alliance machine and partnership is part of something bigger—a shared vision of a better tomorrow for all.
Alliance at a Glance
Our growth and scale reflect a steadfast dedication to shaping the future of the laundry industry.
5
Premium brands
Global
Committed to globalization, serving 170 countries
#1
World’s no. 1 commercial laundry equipment manufacturer
2.9
million ft2 (~269,419 m2)
Of production space, with facilities in the U.S., Czech Republic, Thailand and China
2.5x
bigger
Than our next competitor
4,000+
Employees
$100+
million
Invested over the past decade in launching new and improved products
12.4
million ft2 (~1.15 million m2)
of lab space
Making Laundry Easier Since 1908
Founded in Ripon, Wisconsin, U.S., Alliance Laundry Systems has spent over a century emphasizing the impact of innovation and the power of progress.
From our first days as Barlow & Seelig Manufacturing, Co., to our current position as the global laundry leader, our mission remains the same: To make the world cleaner and more sustainable as the premier provider of laundry solutions.
Today, with a clear vision for the future, and more than $100 million invested over the past five years, we’re exploring new research, development and manufacturing capabilities. We look forward to growing and evolving for years to come.
Barlow & Seelig Manufacturing, Co. is established in Ripon, WI.
Speed Queen® becomes the brand name for Barlow & Seelig products.
First automatic washer is manufactured.
Company acquires Huebsch® to expand mid-market offering in North America.
Company acquires UniMac®, the global brand leader in on-premises laundry.
Company is renamed Alliance Laundry Systems.
Company acquires IPSO.
Alliance opens offices in Brazil, China and Spain.
Alliance acquires Primus® to expand its international footprint.
Speed Queen-branded laundromats launch around the world.
Alliance Laundry Systems opens new production sites in Manitowoc, WI, and Chon Buri, Thailand.
Shaping Your Success, Together
Alliance Laundry Systems is the world leader in laundry solutions for a reason—we do one thing, and we do it better than anyone else on the planet. While global competitors divide their focus across multiple appliances, we’re all in on laundry. That means we know it better, build it better and support our customers better.
See our laundry solutions in action and discover how our advanced products, innovative technologies and exceptional customer care can help you streamline operations and drive success.
