Alliance Laundry Systems Announces Discontinuation of Cissell® Brand

RIPON, Wis. – (August 25, 2014) – Alliance Laundry Systems today announced its decision to discontinue the sales and manufacturing of Cissell® branded equipment worldwide at the end of 2014.

“The rationalization of product designs and the multiple brands within the Alliance portfolio were the primary reasons for making this decision,” said William Bittner, Vice President North American Sales in a letter to Cissell distributors. “We feel this action is in the best interest of Alliance Laundry Systems and its distribution network going forward.”

Over the next several months, Alliance will work closely with Cissell distributors to help prepare for this final outcome. The company will continue to support discontinued Cissell products through the Alliance Customer One support groups.

 “On behalf of the entire Alliance Laundry Systems management team, we want to thank all Cissell distributors for the business and support they have generated for over a half century and wish them continued success,” added Bittner.

About Alliance Laundry

Alliance Laundry Systems is a leading designer, manufacturer and marketer of commercial laundry equipment used in laundromats, multi-housing laundries and on-premise laundries. Under the well-known brand names of Speed Queen®, UniMac®, Huebsch®, IPSO®, Cissell®, Primus®, Lavamac® and Deli®, Alliance produces a full line of commercial washing machines, dryers and ironers with load capacities ranging from 12 to 265 pounds. Certain commercial products are also sold in the consumer laundry marketplace. Alliance Laundry’s worldwide employment combined with Primus Group was 2,528 at the end of December 2013. With combined 2013 net revenues of $670.0 million, Alliance Laundry is the world’s leading manufacturer of commercial laundry equipment. For more information, visit