[Ripon, Wisconsin, June 19, 2019] Alliance Laundry Systems, the global leader in commercial laundry equipment, has reached an agreement to purchase the distribution assets of Dallas-based Commercial Equipment Co. (CEC). The deal is expected to be finalized for closing in July.

Headquartered in Farmers Branch, Texas, CEC has a rich history of servicing the Central and North Texas markets, as well as northern Louisiana since 1967.

“CEC has long been a leader in their market and we are delighted by the opportunity this agreement affords Alliance to build on that reputation,” said Mike Schoeb, CEO of Alliance Laundry Systems.

As a Speed Queen distributor, CEC has been prolific in helping investors enter and thrive in the vended laundry business. In 2018, CEC was appointed the UniMac distributor for the north Texas and north Louisiana markets.

While Alliance will acquire the company’s distribution business assets, CEC’s route segment is not included in the purchase agreement. In addition, CEC President, Taylor Smith, will remain an active part of the business moving forward with Alliance Laundry Systems.

“I am excited by what this announcement means for our loyal customers,” Smith said. “The Alliance acquisition ensures customers who, for decades, have relied on CEC for exceptional service will receive a new level of support that can only be offered by the world leader in commercial laundry.”

For more information about Alliance Laundry Systems, visit alliancelaundry.com. To learn more about CEC, visit washerdryer1.com.




About Alliance Laundry Systems

Leading Performance

Alliance Laundry Systems makes the world cleaner as the premier provider of laundry solutions. We deliver Leading performance through our exceptional employees, unmatched quality and our commitment to innovation. Alliance leads the world in commercial laundry sales, product range, reach and R&D investment. No competitor comes close. Our laundry solutions are available under five respected brands, sold and supported by a global network of select distributors. We serve more than 140 countries with a team of more than 2,900 employees. Our brands include Speed Queen®, UniMac®, Huebsch®, Primus® and IPSO®. Together they present a full line of commercial washing machines, dryers and ironers (with load capacities from 12–400 lb., or 6–180 kg.) and every essential support service necessary to keep your operation running at maximum efficiency. You can also enjoy the superior wash and fabric care of commercial-grade laundry equipment in your home through our legendary Speed Queen® washers and dryers. At Alliance, we aim to bring you laundry peace of mind with an award-winning customer experience that’s unrivaled in our industry.

For more information, visit www.alliancelaundry.com.