Alliance Laundry Systems, the leading global commercial laundry equipment provider, welcomed guests to the official grand opening of its new customer center in Dubai last week.

The all-day open house introduced the new customer center, which features a service-training center, and demonstrates the company’s commitment to supporting the MEA market.

“In the past several years, Alliance has established many new offices around the world, and the new Dubai office shows our commitment to this region,” said Rick Pyle, president, Alliance Laundry Systems International.

The Dubai customer center provides the perfect setting for guests to learn more about the world of laundry equipment and attend marketing presentations, product trainings and business meetings.

The official grand opening of the new customer center marks an open invitation for guests to see our innovative laundry technology solutions for themselves. The customer center is the ideal location for visitors to view equipment offerings, get inspired, meet with Alliance executives, collaborate with system designers and see the latest laundry technology in real-world applications.